Lola Esteban

Endogenous direct advertising and price competition

Lola Esteban, J. Hernández, 2013, Journal of Economics.

Perfect versus imperfect direct advertising, and market performance

Lola Esteban, J. Hernández, 2017, Journal of Economics.

Pricing with Endogenous Direct Advertising in a Monopoly

Lola Esteban, J. Hernández, A. Gil, 2004 .

Customer Directed Advertising and Product Quality

J. Moraga-González, Lola Esteban, J. Hernández, 2001 .

Targeted advertising with vertically differentiated products

Lola Esteban, José Maria González Hernández, Lola Esteban, 2004 .

Specialized advertising media and product market competition

Lola Esteban, J. Hernández, 2012 .