Xiao Huang

Influencing factors toward e-shoppers' adoption of green last-mile delivery

Seeun Kim, M. S. Kader, Md Rashaduzzaman, 2022, International Journal of Retail & Distribution Management.

Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation

Seeun Kim, M. S. Kader, Xiao Huang, 2021, Journal of Research in Interactive Marketing.

What Functions on the Medicare Plan Finder Do Older Medicare Beneficiaries Use?

Wi-Suk Kwon, Kassandra Ross, Mohammad Shahidul Kader, 2021, HCI.

Do university trademarks matter? Interaction between university-related apparel style and licensing status

Wi-Suk Kwon, Xiao Huang, 2023, Journal of Product & Brand Management.

External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use

Wi-Suk Kwon, Hongjoo Woo, A. Sadachar, 2021 .

Medicare Plan Decisions: What Strategy Do Older Adults Use for e-Healthcare Decision-Making and What Intelligent Assistance Do They Need?

Wi-Suk Kwon, Kassandra Ross, Mohammad Shahidul Kader, 2021, HCI.