Penelope Frow

The Value Proposition Concept: Evolution, Development and Application in Marketing

A. Payne, Penelope Frow, 2008 .

The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients

Penelope Frow, 2007 .

Services Relationship Marketing: A Sector Case Study*

A. Payne, Penelope Frow, 2000 .

Customer husbandry : the rearing, growing and fleecing of customers

Louise Young, I. Wilkinson, A. Payne, 2008 .