Alex Simonson

Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation

M. Holbrook, Alex Simonson, 1993 .

‘Unfair’ Advertising and the FTC: Structural Evolution of the Law and Implications for Marketing and Public Policy

Alex Simonson, 1995 .

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

Tom Peters, Bernd H. Schmitt, Alex Simonson, 1997 .

Managing corporate image and identity

Bernd H. Schmitt, Alex Simonson, Joshua Marcus, 1995 .