Richard A. Briesch
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Priyali Rajagopal,
Richard A. Briesch,
Priyali Rajagopal,
2010
.
Edward J. Fox,
Richard A. Briesch,
William R. Dillon,
2013,
Mark. Sci..
Robert C. Blattberg,
Edward J. Fox,
Richard A. Briesch,
1995
.
Richard A. Briesch,
Aradhna Krishna,
D. Lehmann,
2002
.
Richard A. Briesch,
2007
.
Richard A. Briesch,
Eileen Bridges,
Chi Kin Yim,
2006
.
Lakshman Krishnamurthi,
Richard A. Briesch,
Tridib Mazumdar,
1997
.
Richard A. Briesch,
W. R. Dillon,
R. Blattberg,
2008
.
Richard A. Briesch,
C. K. Yim,
Eileen Bridges,
1995
.
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Gerard J. Tellis,
Richard A. Briesch,
Raj Sethuraman,
2011
.
Pradeep K. Chintagunta,
Richard A. Briesch,
Rosa L. Matzkin,
2002
.
Pradeep K. Chintagunta,
Richard A. Briesch,
Rosa L. Matzkin,
2010
.
Richard A. Briesch,
Eileen Bridges,
Eileen Bridges,
2006
.
Richard A. Briesch,
2012
.
Glenn B. Voss,
Richard A. Briesch,
E. Haruvy,
2021
.
Sandy D. Jap,
Richard A. Briesch,
W. R. Dillon,
2021,
Journal of Interactive Marketing.
Edward J. Fox,
Pradeep K. Chintagunta,
Richard A. Briesch,
2009
.
Richard A. Briesch,
1997
.
Edward J. Fox,
Richard A. Briesch,
W. Dillon,
2010
.