D. Schumann

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Positive Mood and Persuasion: Different Roles for Affect Under High- and Low-Elaboration Conditions

R. Petty, D. W. Schumann, Steven A. Richman, 1993 .

Current Advertising on the Internet: The Benefits and Usage of Mixed-Media Advertising Strategies

Esther Thorson, David W. Schumann, D. W. Schumann, 1999 .

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

J. Cacioppo, R. Petty, D. W. Schumann, 1983 .

Segmenting the non‐adopter category in the diffusion of internet banking

Eun-Ju Lee, D. W. Schumann, K. Kwon, 2005 .

The Influence of Communication Source and Mode on Consumer Adoption of Technological Innovations

David W. Schumann, Eun-Ju Lee, Eun-Ju Lee, 2002 .

The Influence of Viewing Context on Commercial Effectiveness: A Selection-Processing Model

E. Thorson, D. Schumann, 2012 .

The effects of memory set accessibility and relevance on the use of memory information during product choice

D. W. Schumann, S. F. Gardial, E. Petkus, 1993 .

Processing and Retrieval of Inferences and Descriptive Advertising Information: The Effects of Message Elaboration

Sarah Fisher Gardial, David W. Schumann, Ed Petkus, 1993 .

Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches

David W. Schumann, Eun-Ju Lee, Eun-Ju Lee, 2004 .

Exploring The State of Salesperson Insecurity: How It Emerges and Why It Matters?

D. W. Schumann, D. Flint, A. Zablah, 2016 .

Attitudes of nursing students toward psychiatric treatment and hospitals.

M. Reznikoff, J. Brady, L. C. Toomey, 1961, Mental hygiene.

Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences

D. W. Schumann, R. B. Woodruff, S. F. Gardial, 1994 .

Toward a Conceptualization of Customer Productivity: The Customer's Perspective on Transforming Customer Labor into Customer Outcomes Using Technology-Based Self-Service Options

David W. Schumann, Ismet Anitsal, D. W. Schumann, 2007 .

The Significance of Consumers’ Mode of Thought in International Marketing

R. B. Woodruff, S. A. Broyles, D. Schumann, 2015 .

Consideration of an expected future deal in assessing the value of a present deal: Forward-looking bargain shopping

A. Fairhurst, K. Kwon, D. Schumann, 2010 .

Cross-Culturally Testing a Brand Equity Antecedent/Consequence Model

S. A. Broyles, D. Schumann, 2015 .

Employing a dramaturgical lens to the interpretation of brand online social networking

D. W. Schumann, Heejin Lim, D. Schumann, 2019, Qualitative Market Research: An International Journal.

Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses

David W. Schumann, Richard E. Petty, R. Petty, 1990 .

Effects of corrective testing: an extension

D. W. Schumann, R. Arkin, D. Schumann, 1984 .

The Nature and Role of Salesperson Perceptions

David W. Schumann, L. Fine, Leslie M. Fine, 1992 .

The Nature and Role of Salesperson Perceptions: The Interactive Effects of Salesperson/Customer Personalities

David W. Schumann, D. W. Schumann, L. Fine, 1992 .

Consumer Preferences for Assimilative Versus Aspirational Models in Marketing Communications: The Role of Product Class, Individual Difference, and Mood State

B. Nichols, D. Schumann, 2012 .

Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength

Curtis P. Haugtvedt, David W. Schumann, D. W. Schumann, 1994 .

USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?

S. Neeley, D. Schumann, 2004 .

Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents

Eun-Ju Lee, D. W. Schumann, D. Schumann, 2009 .

Advertising and Marketing in Cross-Functional Instruction

D. Treise, D. W. Schumann, D. Schumann, 1995 .

One Instructor at a Time: Measuring the Impact of Instruction Consultation Services

Karen E. Brinkley-Etzkorn, D. W. Schumann, D. Schumann, 2015 .

Internet Advertising: Theory and Research

Esther Thorson, David W. Schumann, E. Thorson, 2007 .

Examining Brand Equity Antecedent/Consequence Relationships

D. W. Schumann, Thaweephan Leingpibul, S. A. Broyles, 2009 .

Love and Hate in University Technology Transfer: Examining Faculty and Staff Conflicts and Ethical Issues

D. W. Schumann, C. Hamilton, D. Schumann, 2016 .

Institutionalizing Community Engagement: A Benchmark Study of Commitment and Implementation Structures

D. W. Schumann, Karen Brinkley, Kelly Ellenburg, 2012 .

The Repetition/Variation Hypotheses Conceptual and Methological Issues

David W. Schumann, D. Clemons, D. Scott Clemons, 1989 .

The Theoretical and Practical Implications of Marketing Scholarship

J. Mentzer, D. Schumann, 2006 .

Boyer – Rice Broader Conception of Scholarship

J. Mentzer, D. Schumann, John T, 2006 .

Designing an Evaluation of Instructional Consultation in a Higher Education Context

Karen E. Brinkley-Etzkorn, D. W. Schumann, B. White, 2016 .

Corporate Advertising in America: A Review of Published Studies on Use, Measurement, and Effectiveness

David W. Schumann, Jan M. Hathcote, D. W. Schumann, 1991 .

The Future of Interactive Advertising Viewed Through an IMC Lens

David W. Schumann, Rachel Rivera, Andy Artis, 2001 .