Zahaira Fabiola González Romo

Branded Apps in Spain as a Means of Communicating Trends in Fashion

Ruth S. Contreras Espinosa, Irene Garcia Medina, Zahaira Fabiola González Romo, 2016, Int. J. Interact. Mob. Technol..

A study of the impact of social networking communities on the consumption of beauty luxury products

Zahaira Fabiola González Romo, Irene García Medina, Lynsey E. Macdonald, 2016 .

Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands

Irene Garcia Medina, Zahaira Fabiola González Romo, Noemí Plaza Romero, 2017, Int. J. Interact. Mob. Technol..

Apps como una posibilidad más de comunicación entre la marca y su público: un análisis basado en la valoración de los usuarios

Zahaira Fabiola González Romo, Ruth S. Contreras, R. Contreras, 2012 .