I. Staškevičiūtė-Butienė

Athlete Brand Development in Social Media: Analysis of Students’ Attitudes

I. Valantine, K. Deliautaitė, Silvija Baubonytė, 2021, Baltic Journal of Sport and Health Sciences.

The use of Focus Group Interviews to define the perceived importance of competencies related to the entrepreneurship as starting point for a new career in European athletes: an AtLETyC study

P. R. Brustio, C. Lupo, Flavia Guidotti, 2018, Sport Sciences for Health.

Athletes’ subjective evaluations of the implementation of dual career measures

C. Breuer, Kirstin Hallmann, M. H. González-Serrano, 2021, International Journal of Sport Policy and Politics.

Combining sport and academic career: Exploring the current state of student-athletes' dual career research field

L. Capranica, M. H. González-Serrano, I. Valantine, 2022, Journal of Hospitality, Leisure, Sport & Tourism Education.

Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service

P. Escamilla-Fajardo, J. Núñez-Pomar, F. Calabuig, 2021, Heliyon.