Steve Baron

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Marketing Performance Assessment

Steve Baron, S. Baron, 1991 .

Police Interrogation — Tape Recording

Steve Baron, 1981 .

No accounting for shoppers?

Steve Baron, 1991 .

“Servicing a New Culture of Communication: Is Business Really Getting the (Text) Message?”,

Steve Baron, Anthony Patterson, K Cassidy, 2003 .

A theatrical perspective on service performance evaluation: The customer-critic approach

Steve Baron, Kim Harris, Richard Harris, 2011 .

Doing the splits

Steve Baron, Steve Worrall, 1996 .

Macmillan dictionary of retailing

Steve Baron, Barry J. Davies, David Swindley, 1991 .

A New Dominant Logic in Marketing: Pedagogical Logic Implications

Steve Baron, K Cassidy, 2006 .

Service Performance Evaluation using a Customer Critic Approach

Steve Baron, Dominic Elliott, 2009 .

Systems Sciences and Modelling

Steve Baron, S. Baron, 1985 .

Proceedings of the 15th UK Services Marketing Workshop

Steve Baron, 2003 .

Marketing Research (2nd Edition)

Steve Baron, 1992 .

Consumer as stakeholder in service crises

Steve Baron, Dominic Elliott, D. Elliott, 2005 .

Editorial: Back to the future! The importance of history in services marketing

Steve Baron, Rebekah Russell-Bennett, 2016 .

Toward an understanding of consumer perspectives on experiences

Steve Baron, Kim Harris, Kim S. Harris, 2010 .

Global perspectives on service

Steve Baron, Stephen L. Vargo, Christian Grönroos, 2013 .

Consumers as resource integrators

Steve Baron, Kim Harris, Kim S. Harris, 2008 .

Consumer as Stakeholder in Service Crises: Perspectives from Services Marketing

Steve Baron, Kim Harris, Dominic Elliott, 2005 .

Marketing academics and practitioners: Towards togetherness

Steve Baron, Brendan Richardson, Diane Earles, 2011 .

A Systems Perspective on Markets: Toward a Research Agenda

Steve Baron, Stephen L. Vargo, Kaisa Koskela-Huotari, 2017 .

Co-creation of value

Steve Baron, Kim Harris, Kim S. Harris, 2019, Strategic Brand Management in Higher Education.

Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships

Steve Baron, 1990 .

Individual Customers? Use and Integration of Resources: Empirical Findings and Organizational Implications in the Context of Value Co-creation

Steve Baron, Gary Warnaby, S. Baron, 2011 .

Decision‐Making Behaviour of Potential Higher Education Students

Steve Baron, Kim Harris, Kim S. Harris, 1999 .

Services Marketing: Text and Cases

Steve Baron, Kim Harris, Kim S. Harris, 1995 .

Oral participation in retail service delivery: a comparison of the roles of contact personnel and customers

Steve Baron, Kim Harris, Kim S. Harris, 1996 .

Management and Control

Steve Baron, Peter Jones, 1991 .

Conversations during purchase consideration: sales assistants and customers

Steve Baron, Kim Harris, Kim S. Harris, 1997 .

Beyond convenience: the future for independent food and grocery retailers in the UK

Steve Baron, Kim Harris, Brenda M. Oldfield, 2001 .

Bridging the academia-practitioner divide: the case of “service theater”

Steve Baron, Raymond P. Fisk, Michael J. Dorsch, 2014 .

STUDENT PERCEPTIONS OF SERVICE QUALITY IN A UK UNIVERSITY BUSINESS AND MANAGEMENT FACULTY

Steve Baron, S. Baron, Brenda M. Oldfield, 2000 .

Timings and trade‐offs in the marketing of higher education courses: a conjoint approach

Steve Baron, Stephen M. Bainbridge, S. Baron, 2001 .

Measuring and managing service quality

Steve Baron, Tony Gear, S. Baron, 1999 .

Beyond Technology Acceptance: Understanding Consumer Practice

Steve Baron, Kim Harris, Anthony Patterson, 2006 .

The Challenges of Scanner Data

Steve Baron, Andrew Lock, S. Baron, 1995 .

Understanding the Consumer Experience: It's 'Good To Talk'

Steve Baron, Kim Harris, Cathy Parker, 2000 .

Relationship Marketing: A Consumer Experience Approach

Steve Baron, Gary Warnaby, S. Baron, 2010 .