Hellen P. Gross

Nonprofit Brand Strength: What Is It? How Is It Measured? What Are Its Outcomes?

B. Helmig, Walter Wymer, Hellen P. Gross, 2015, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations.

Employees as reputation advocates: Dimensions of employee job satisfaction explaining employees’ recommendation intention

Jurgen Willems, Stefan Ingerfurth, Hellen P. Gross, 2021 .

Charity advertising: A literature review and research agenda

Walter Wymer, Hellen P. Gross, 2021, International Journal of Nonprofit and Voluntary Sector Marketing.

Nonprofit Brand Strength: What Is It? How Is It Measured? What Are Its Outcomes?

B. Helmig, Walter Wymer, Hellen P. Gross, 2016 .

University of Southern Denmark Integrating Public Service Motivation in the Job-Demands-Resources Model An Empirical Analysis to Explain Employees’ Performance, Absenteeism, and Presenteeism

Hellen Gross, Julia Thaler, Vera Winter, 2019 .

Nonprofits’ Internal Marketing and Its Influence on Volunteers’ Experiences and Behavior: A Multiple Mediation Analysis

Hellen P. Gross, Maren Rottler, 2018, Nonprofit and Voluntary Sector Quarterly.

Art projects as transformative services to integrate refugees

Hellen P. Gross, Nicole Schwarz, S. Cramer von Clausbruch, 2021 .

The influence of external reference price strategies in a nonprofit arts organization's “pay‐what‐you‐want” setting

Hellen P. Gross, Maren Rottler, Franziska Wallmeier, 2020, Journal of Philanthropy and Marketing.

Looking into Germany’s black box – Identifying citizen groups based on their attitudes towards refugees

Hellen P. Gross, S. C. V. Clausbruch, Nicole Schwarz, 2018 .