Stefan Sleep

发表

Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality

Dana E. Harrison, Prachi Gala, Stefan Sleep, 2023, Journal of Business Research.

Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance

Sundar G. Bharadwaj, Son K. Lam, Stefan Sleep, 2014, Journal of the Academy of Marketing Science.

THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making

Richard A. Gooner, J. Hulland, Stefan Sleep, 2019, AMS Review.

Is big data driving cooperation in the c-suite? The evolving relationship between the chief marketing officer and chief information officer

J. Hulland, S. Sleep, Stefan Sleep, 2019 .

Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management

Alok R. Saboo, Son K. Lam, T. Hennig-Thurau, 2017 .

THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making

Richard A. Gooner, J. Hulland, S. Sleep, 2019, AMS Review.

The sales–marketing integration gap: a social identity approach

Son K. Lam, J. Hulland, S. Sleep, 2018, Journal of Personal Selling & Sales Management.

Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance

Sundar G. Bharadwaj, Son K. Lam, S. Sleep, 2014, Journal of the Academy of Marketing Science.

The business-to-business inside sales force: roles, configurations and research agenda

Son K. Lam, Thomas E. Decarlo, S. Sleep, 2020 .

The Impact of Fantasy Football on the NFL Fan: Exploring Differences between the Fantasy Football Participant and the Traditional Fan

M. Thomas, Scott Thompson, Stefan Sleep, 2019 .