Wei-Wei Chen

The role of visual art in enhancing perceived prestige of luxury brands

H. Lee, Chih-Wei Wang, Wei-Wei Chen, 2014, Marketing Letters.

How to explain service failure? Impacts of justifications

H. Lee, Wei-Wei Chen, 2017, Service Business.

How to explain service failure? Impacts of justifications

H. Lee, Wei-Wei Chen, 2018 .

THE NEGATIVE IMPACT OF RESTRICTVE SALES PROMOTION (RSP) ON BRAND ATTITUDES FROM THE PERSECEPTIVE OF PERCEIVED PROMOTION UNFAIRNESS

H. Lee, Wei-Wei Chen, 2013 .

The role of visual art in enhancing perceived prestige of luxury brands

H. Lee, WeiWei Chen, Chih-Wei Wang, 2015 .