Ruth Lumb

A Cross-National Investigation of Product Perception:

Abhijit Biswas, Anita Jackson, Ruth Lumb, 1995 .

Application of experiential analogy in event exhibition

Yi Chu, Ruth Lumb, Ruth Lumb, 2017 .

Global Experimental Effects of Country of Origin and Product Type on the Structural Parameters of a Purchase Intentions Model.

Ruth Lumb, 1997 .

A comparison of perceived product quality between Bulgarian and Chinese respondents

Vinod Lall, Ruth Lumb, 2017 .