James Forr

发表

CEO Archetype Identity Drives Organization Culture

M. Prince, Joseph T. Plummer, James H Wardlaw, 2019, Journal of Leadership Studies.

Incorporating Deep Customer Insights in the Innovation Process

K. Waltersdorff, J. Olson, James Forr, 2009 .

Toward a New Marketing Science for Hospitality Managers

G. Zaltman, J. Olson, James Forr, 2015 .

Forecasting deep consumer resonance: an application of the Zaltman metaphor elicitation technique (ZMET)

James Forr, Glenn L. Christensen, Eric D. DeRosia, 2008 .