Tengfei Guo

Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers

Shoufeng Ma, Shiquan Zhong, Xuelian Wang, 2022, Comput. Ind. Eng..

Does product display quantity increase purchase intention? The mediation of diminished pain of payment

Shiquan Zhong, Xuelian Wang, Tengfei Guo, 2021, Journal of Research in Interactive Marketing.

When to Share My First-party Content: the Role of Membership Bundles in Content Platforms

Shiquan Zhong, Xuelian Wang, Tengfei Guo, 2023, Information Systems Frontiers.

Membership Bundles in Content Platforms: Bundle Decision and Content Distribution

Shiquan Zhong, Xuelian Wang, Tengfei Guo, 2024, Information & Management.