P. Rau

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Canadian business perspective on nafta

I. Herremans, J. Ryans, P. Rau, 1994 .

Analysis of Experience: The Role of Public-Private Partnerships in HIV/AIDS Prevention, Control, and Treatment Programming

Pradeep A. Rau, M. Haider, A. Subramanian, 2004 .

Self-Indulgence vs. Self-Restraint: The Effects of Cognitive Resource Depletion and Replenishment on Consumer Decision-Making by J.D. Lee M.A. in Communication Management, May 2006, University of Southern California M.B.A. in Sports Marketing, June, 2004, University of Oregon B.S. in Sport Entertain

Pradeep A. Rau, J. D. Lee, V. G. Perry, 2014 .

The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry

Elias G. Carayannis, Mary G. Schoonmaker, Pradeep A. Rau, 2013 .

The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry

E. Carayannis, M. Schoonmaker, E. Carayannis, 2012, The Journal of Technology Transfer.

Organizational Responses of U.S. Multinationals to EC-1992: An Empirical Study

James R. Krum, P. Rau, 1993 .

Early‐Stage of Innovations: Selection System Criteria for Funding U.S. Biotech SMEs

Mary G. Schoonmaker, George T. Solomon, Pradeep A. Rau, 2017 .

Small- to medium-size biotech firms’ marketing efforts during the fuzzy front end of innovation

Mary G. Schoonmaker, Pradeep A. Rau, P. Rau, 2014 .

Being Middle-class in India: A Way of Life

P. Rau, 2012 .

Market Basket Analysis Using Bayesian Networks

Srinivas Y. Prasad, Pradeep A. Rau, R. Soyer, 2011 .

STANDARDISATION OF MARKETING STRATEGY BY MULTINATIONALS

Pradeep A. Rau, John F. Preble, P. Rau, 1987 .

“Name your price” – online auctions and reference prices

K. Majid, P. Rau, Andrew Bryant, 2014 .

Left Brain Right Stuff: How Leaders Make Winning Decisions

P. Rau, 2015 .