Melanie Hirsch

Living is Easy With Eyes Closed: Avoidance of Targeted Political Advertising in Response to Privacy Concerns, Perceived Personalization, and Overload

Jörg Matthes, Alice Binder, Marlis Stubenvoll, 2022, Communication Research.

Politics – Simply Explained? How Influencers Affect Youth’s Perceived Simplification of Politics, Political Cynicism, and Political Interest

D. Schmuck, Jörg Matthes, Anja Stevic, 2022, The International Journal of Press/Politics.

Privacy concerns can stress you out: Investigating the reciprocal relationship between mobile social media privacy concerns and perceived stress

Marina F. Thomas, D. Schmuck, Jörg Matthes, 2021, Communications.

Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions

Jörg Matthes, Alice Binder, Marlis Stubenvoll, 2023, Journal of Advertising.

Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors

Jörg Matthes, Alice Binder, Marlis Stubenvoll, 2022, Journal of Advertising.

Reflective smartphone disengagement: Conceptualization, measurement, and validation

D. Schmuck, Jörg Matthes, Kathrin Karsay, 2021, Comput. Hum. Behav..

The Influence of Political Fit, Issue Fit, and Targeted Political Advertising Disclosures on Persuasion Knowledge, Party Evaluation, and Chilling Effects

Alice Binder, Melanie Hirsch, Jörg Matthes, 2023, Social Science Computer Review.

Understanding the democratic role of perceived online political micro-targeting: longitudinal effects on trust in democracy and political interest

Jörg Matthes, Alice Binder, S. Kruikemeier, 2022, Journal of Information Technology & Politics.