Ming-Hui Huang

发表

Designing website attributes to induce experiential encounters

Ming-Hui Huang, M. Huang, Ming-Hui Huang, 2003, Comput. Hum. Behav..

Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media

M. Huang, E. Malthouse, Marcel J. H. van Birgelen, 2013 .

The Service Revolution and the Transformation of Marketing Science

Roland T. Rust, Ming-Hui Huang, R. Rust, 2014, Mark. Sci..

Optimizing Service Productivity

R. Rust, M. Huang, Ming-Hui Huang, 2012 .

Artificial Intelligence in Service

Roland T. Rust, Ming-Hui Huang, R. Rust, 2018 .

Service Research Priorities: Managing and Delivering Service in Turbulent Times

Katherine N. Lemon, Amy L. Ostrom, Joy M. Field, 2021, Journal of Service Research.

Service Research Priorities: Designing Sustainable Service Ecosystems

Katherine N. Lemon, Amy L. Ostrom, Joy M. Field, 2021, Journal of Service Research.

A strategic framework for artificial intelligence in marketing

Roland T. Rust, Ming-Hui Huang, R. Rust, 2020, Journal of the Academy of Marketing Science.

Information load: its relationship to online exploratory and shopping behavior

Ming-Hui Huang, Ming-Hui Huang, 2000, Int. J. Inf. Manag..

IT-Related Service

R. Rust, M. Huang, Ming-Hui Huang, 2013 .

Sustainability and consumption

Ming-Hui Huang, Roland T. Rust, R. Rust, 2011 .

The Future of Frontline Research

Dwayne D. Gremler, A. Parasuraman, M. Huang, 2016 .

Guest Editorial: Business Ethics in the Era of Artificial Intelligence

M. Haenlein, Andrea Edith Kaplan, Ming-Hui Huang, 2022, Journal of Business Ethics.

Engaged to a Robot? The Role of AI in Service

Roland T. Rust, Ming-Hui Huang, R. Rust, 2020, Journal of Service Research.

Moving Service Research Forward

Martin Wetzels, Edward Malthouse, Stephanie Noble, 2021, Journal of Service Research.

Getting Smart

Ming-Hui Huang, Detelina Marinova, Matthew L. Meuter, 2017 .

Are consumers inherently or situationally brand loyal?—A set intercorrelation account for conscious brand loyalty and nonconscious inertia

Ming-Hui Huang, Shihti Yu, M. Huang, 1999 .

The Theory of Emotions in Marketing

Ming-Hui Huang, M. Huang, Ming-Hui Huang, 2001 .

Flow, enduring, and situational involvement in the Web environment: A tripartite second-order examination

M. Huang, Ming-Hui Huang, 2006 .

Modeling virtual exploratory and shopping dynamics: an environmental psychology approach

Ming-Hui Huang, Ming-Hui Huang, 2003, Inf. Manag..

Price Mechanism for Knowledge Transfer: An Integrative Theory

Abraham Seidmann, Eric T. G. Wang, Ming-Hui Huang, 2007, J. Manag. Inf. Syst..

Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance

Eric T. G. Wang, Ming-Hui Huang, Ming-Hui Huang, 2013, Decis. Sci..

Value-added ERP information into information goods: an economic analysis

Jyun-Cheng Wang, Ming-Hui Huang, Chui-Chen Chiu, 2004, Ind. Manag. Data Syst..

Call for Papers: Journal of Service Research Special Issue on IT-Related Service: A Multidisciplinary Perspective

Katherine N. Lemon, R. Rust, M. Huang, 2011 .

An interdisciplinary view of electronic commerce

Ming-Hui Huang, Ming-Hui Huang, 2006, International Journal of Advanced Media and Communication.

Is negative affect in advertising general or specific? A comparison of three functional forms

M. Huang, Ming-Hui Huang, 1997 .

Don't Do It Right, Do It Fast? Speed and Quality of Innovation as an Emergent Process

William Rand, Roland T. Rust, Ming-Hui Huang, 2016, ICIS.

A Framework for Collaborative Artificial Intelligence in Marketing

Roland T. Rust, Ming-Hui Huang, R. Rust, 2021 .

The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)

Roland T. Rust, Ming-Hui Huang, Vojislav Maksimovic, 2019, California Management Review.

Technology-driven service strategy

R. Rust, M. Huang, Ming-Hui Huang, 2017 .

Web performance scale

Ming-Hui Huang, Ming-Hui Huang, 2005, Inf. Manag..

Gifts in a Romantic Relationship: A Survival Analysis

Shihti Yu, Ming-Hui Huang, 2000 .

Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting

Ming-Hui Huang, 1998 .

Guest editorial: Marketing and e‐commerce: A Taiwanese perspective

M. Huang, Ming-Hui Huang, 2006 .

A Behavioral Economics Approach to Customer Relationship Management

Ming-Hui Huang, Tsai Pei-Hsiang, Jack Wang, 2005, PACIS.

Dration Models to Analyze Dating Relationships: The Controversial Role of Gift Giving

Shihti Yu, Shihti Yu, Ming‐Hui Huang, 2000 .

Unequal Pricing in the Information Economy: Implications for Consumer Welfare

M. Huang, Ming-Hui Huang, 2005 .

AI Service and Emotion

Michael K. Brady, R. Bagozzi, Ming-Hui Huang, 2022, Journal of Service Research.

Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation

M. Huang, M. Trusov, Ming-Hui Huang, 2020 .

Automating Creativity

R. Rust, Ming-Hui Huang, 2024, 2405.06915.