Martin Mende

发表

Transformative Service Research: An Agenda for the Future

Amy L. Ostrom, Steven W. Rayburn, M. Rosenbaum, 2013 .

Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth

Mary Jo Bitner, Ruth N. Bolton, Martin W. Mende, 2013 .

Why Attachment Security Matters

Ruth N. Bolton, Martin Mende, 2011 .

Consumers on the Job: Contextualization Crafting in Expert Services

Amy L. Ostrom, Jelena Spanjol, L. Anderson, 2021, Journal of Service Research.

Responsibility and Well-Being: Resource Integration under Responsibilization in Expert Services

Sterling A. Bone, Amy L. Ostrom, Justine M. Rapp, 2016 .

Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help.

V. Misra, Martin Mende, 2021 .

May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World

Maura L. Scott, Martin W. Mende, Martin Mende, 2021, Journal of Public Policy & Marketing.

Activating Consumers for Better Service Coproduction outcomes through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support

Mary Jo Bitner, Amy L. Ostrom, Maura L. Scott, 2017 .

The Fifth Industrial Revolution: How harmonious human–machine collaboration is triggering a retail and service [r]evolution

A. Parasuraman, Dhruv Grewal, S. Noble, 2022, Journal of Retailing.

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Dhruv Grewal, Maura L. Scott, Martin W. Mende, 2019, Journal of Marketing Research.

Domo Arigato Mr. Roboto

Amy L. Ostrom, J. Hulland, Dhruv Grewal, 2017 .

Coproduction of Transformative Services as a Pathway to Improved Consumer Well-Being

Jenny van Doorn, Martin Mende, 2015 .

All That Glitters Is Not Gold

Lisa E. Bolton, Maura L. Scott, Martin W. Mende, 2018 .

Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts

Gergana Y. Nenkov, L. Salisbury, Maura L. Scott, 2020, Journal of Consumer Psychology.

Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings

Anne L. Roggeveen, Dhruv Grewal, Maura L. Scott, 2020, Journal of Interactive Marketing.

Judging the Book by Its Cover? how Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships

Lisa E. Bolton, Maura L. Scott, Martin W. Mende, 2013 .

The innovation imperative in healthcare: an interview and commentary

Martin W. Mende, Martin Mende, 2019, AMS Review.

Consumer preferences for fuel snacks at the intersection of caregiving stress and gender

Maura L. Scott, Martin Mende, Marina Cozac, 2023, Journal of Business Research.

The Ambassador Effect: a Pre-Commitment Technique to Increase Consumer Prosocial Behavior and Loyalty

Maura L. Scott, Martin W. Mende, C. Kelley, 2017 .

Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores

Jan H. Schumann, Maura L. Scott, C. Kelley, 2019 .

Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?

Gergana Y. Nenkov, Maura L. Scott, Martin W. Mende, 2022, Journal of the Academy of Marketing Science.

Conceptualisation and Aspirations of Transformative Service Research

Amy L. Ostrom, Steven W. Rayburn, M. Rosenbaum, 2011 .

Exploring Consumer Responses to COVID-19: Meaning Making, Cohort Effects, and Consumer Rebound

Anne L. Roggeveen, Kusum L. Ailawadi, K. Pauwels, 2022, Journal of the Association for Consumer Research.

The marketing of love: how attachment styles affect romantic consumption journeys

Lisa E. Bolton, Maura L. Scott, Martin W. Mende, 2018, Journal of the Academy of Marketing Science.

The marketing of love: how attachment styles affect romantic consumption journeys

Lisa E. Bolton, Maura L. Scott, Martin W. Mende, 2018, Journal of the Academy of Marketing Science.

How Consumers Assess Free E-Services

Jan H. Schumann, Maura L. Scott, Christian J. Wagner, 2018 .

Impact for good: a journey toward impact through marketing scholarship

Maura L. Scott, Martin Mende, 2022, European Journal of Marketing.

Retail Apocalypse or Golden Opportunity for Retail Frontline Management?

S. Noble, Martin W. Mende, Martin Mende, 2019, Journal of Retailing.

The innovation imperative in healthcare: an interview and commentary

Martin Mende, 2019, AMS Review.

Marketing, Through the Eyes of the Stigmatized

Robert W. Palmatier, Colleen M. Harmeling, Maura L. Scott, 2020 .

You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades

Jan H. Schumann, Maura L. Scott, Martin W. Mende, 2022, Journal of the Academy of Marketing Science.

Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers

Robert W. Palmatier, Colleen M. Harmeling, Maura L. Scott, 2023, Journal of Service Research.

It’s all relative: how customer-perceived competitive advantage influences referral intentions

Martin W. Mende, S. Thompson, Christian Coenen, 2014, Marketing Letters.

Language matters: humanizing service robots through the use of language during the COVID-19 pandemic

E. Miller, Maura L. Scott, Martin W. Mende, 2022, Marketing Letters.

Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!

Beth Vallen, Martin Mende, Marina Cozac, 2023, Journal of Public Policy & Marketing.

Huskie Commons Huskie Commons

Amy L. Ostrom, Steven W. Rayburn, M. Rosenbaum, 2022 .

From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing

S. Noble, Thomas Sugar, Martin Mende, 2023, Journal of the Academy of Marketing Science.

Domo Arigato Mr. Roboto

Amy L. Ostrom, J. Hulland, Dhruv Grewal, 2017 .

Why Attachment Security Matters: How Customers’ Attachment Styles Influence Their Relationships With Service Firms and Service Employees

Ruth N. Bolton, Martin Mende, 2011 .