Jeffrey K. Lee

Emotional Expressions and Brand Status

Jeffrey K. Lee, 2021, Journal of Marketing Research.

Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance

R. Gosline, S. Banker, Jeffrey K. Lee, 2019, SSRN Electronic Journal.

Reversing the Placebo: Performance‐Branded Experiences Can Undermine Consumer Performance

R. Gosline, S. Banker, Jeffrey K. Lee, 2019, Journal of Consumer Psychology.

Influencer-Generated Reference Groups

Enric Junqué de Fortuny, Jeffrey K. Lee, 2021, Journal of Consumer Research.

The Effectiveness of Online Curriculum on the Academic Achievement of Students with Cognitive, Emotional, and Behavioral Disabilities

Jeffrey K. Lee, 2018 .