Tseng-Lung Huang

Internet advertising video facilitating health communication: Narrative and emotional perspectives

Chung-Hui Tseng, Tseng-Lung Huang, Tseng-Lung Huang, 2016, Internet Res..

A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness

Tseng-Lung Huang, Shuling Liao, Shuling Liao, 2014, Electronic Commerce Research.

Creating e-shopping multisensory flow experience through augmented-reality interactive technology

Tseng-Lung Huang, Shu-Ling Liao, Shuling Liao, 2015, Internet Res..

Enhancing comfortable and enjoyable service experiences via augmented reality

Tseng-Lung Huang, Hui-Ying Chang, Hsin-Yen Wu, 2019 .

Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value

Tseng-Lung Huang, Feng Hsu Liu, F. Liu, 2014, Internet Res..