Zhiguo Yang

MODELING LARGE-SCALE CROSS EFFECT IN CO-PURCHASE INCIDENCE: COMPARING ARTIFICIAL NEURAL NETWORK TECHNIQUES AND MULTIVARIATE PROBIT MODELING

Zhiguo Yang, Zhiguo Yang, 2015 .

Mr. Smith Goes to China: Three Scots in the Making of Britain’s Global Empire

Zhiguo Yang, 2020, The Chinese Historical Review.

Modeling Cross Category Purchase Decision Making with Consumers’ Mental Budgeting Control Habit

Zhiguo Yang, 2020 .

Examining multi-category cross purchases models with increasing dataset scale - An artificial neural network approach

Devanathan Sudharshan, Zhiguo Yang, D. Sudharshan, 2019, Expert Syst. Appl..

Influence Structure and Inter-group Learning

Clyde W. Holsapple, Zhiguo Yang, C. Holsapple, 2013, AMCIS.

Knowledge‐dissemination channels: Analytics of stature evaluation

Jae-Young Oh, Zhiguo Yang, Liang Chen, 2017, J. Assoc. Inf. Sci. Technol..

The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

Yichuan Wang, Nick Hajli, Shih-Hui Hsiao, 2016 .

Leveraging Co-innovation Practices on Business-to-Business Virtual Communities

Yichuan Wang, Mahmood Hajli, Zhiguo Yang, 2015, AMCIS.