Marisa Maio Mackay

The characteristics of mobile data service users in Australia

Sherah Kurnia, Heejin Lee, Sangjo Oh, 2008, Int. J. Mob. Commun..

Mobile Data Service usage and preference: an investigation of Australian consumers

Sally Rao Hill, Marisa Maio Mackay, Kieran O'Doherty, 2010, Int. J. Mob. Commun..

Understanding User Behavior Using Cognitive Models

Daniel J. Navarro, Marisa Maio Mackay, Kieran O'Doherty, 2007 .

Multiple method forecasts for discontinuous innovations

Mike Metcalfe, Marisa Maio Mackay, M. Metcalfe, 2002 .

Evaluation of brand equity measures: further empirical results

Marisa Maio Mackay, M. M. Mackay, 2001 .

Young Australians' perceptions of mobile phone content and information services:an analysis of the motivations behind usage

Marisa Maio Mackay, Sally Rao, Sally Rao, 2007 .