Ruizhi Yuan

发表

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions

Martin J. Liu, Markus Blut, Ruizhi Yuan, 2022, European Journal of Marketing.

An empirical analysis of consumer motivation towards reverse exchange

Martin J. Liu, A. Chong, K. Tan, 2016 .

Evolution of B2B relationship stages in China: A study of confucianism philosophy

M. Balaji, Jun Luo, Paul C. B. Liu, 2021, Industrial Marketing Management.

Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity

Martin J. Liu, Jun Luo, Jiang Yu, 2022, Journal of Business Research.

Redefining “masstige” luxury consumption in the post-COVID era

Martin J. Liu, Jun Luo, Ruizhi Yuan, 2022, Journal of Business Research.

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

Martin J. Liu, D. Yen, Jun Luo, 2016 .

Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US

Martin J. Liu, Jun Luo, Ruizhi Yuan, 2022, International Marketing Review.

A critical review of the literature on authenticity: evolution and future research agenda

Martin J. Liu, B. Nguyen, Jun Luo, 2014 .

Social media-related tensions on business-to-business markets – Evidence from China

Martin J. Liu, Jun Luo, Z. Tóth, 2021 .

The Influence of Industry Leaders’ Behavior on the Decisions of Common Enterprise Leaders in Enterprise Clustering: An Event-Related Potential Study

Wuke Zhang, Liuting Diao, Pengtao Jiang, 2022, Psychology research and behavior management.

Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers

Martin J. Liu, Jun Luo, N. Yannopoulou, 2023, Journal of Business Research.

Ethical marketing: China, Taiwan, Japan and South Korea

Martin J. Liu, Ruizhi Yuan, Jianchang Liu, 2015 .

Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions

Martin J. Liu, Ruizhi Yuan, Ruolan Chen, 2023, Journal of Business Research.

Revitalizing Sustainable Reshoring Brands: Understanding the Customer Perspective on the Roles of Motivation Attributions and the Institutionalization Process

Martin J. Liu, U. Sivarajah, Jun Luo, 2023, British Journal of Management.

Consumer Anxiety and Coping in COVID Times: Towards a Sociological Understanding of Consumer Resilience

M. Kelemen, C. Ingram, R. Caruana, 2023, Sociology.

Virtual Network Embedding Based on Complex Network Theory

Ruizhi Yuan, Yiqiu Fang, Junwei Ge, 2016 .