Keith Wilcox

Preference Fluency in Sequential Customization: the Unexpected Ease Or Difficulty of Product Feature Decisions

Keith Wilcox, Sangyoung Song, 2009 .

The light express roadshow: a case study in a successful secondary school's photonics outreach activity

Keith Wilcox, Sunil Patel, Pearl John, 2005, International Topical Meeting on Education and Training in Optics and Photonics.

Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice

Keith Wilcox, Thomas Kramer, Sankar Sen, 2011 .

Are Close Friends the Enemy? Online Social Networks, Narcissism, and Self-Control

Andrew T. Stephen, Keith Wilcox, 2012 .

Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives

Keith Wilcox, Juliano Laran, Juliano Laran, 2011 .

Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context

Keith Wilcox, Dhruv Grewal, Dhruv Grewal, 2015 .

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Andrew T. Stephen, Keith Wilcox, A. Stephen, 2013 .

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

Gavan J. Fitzsimons, Keith Wilcox, Lauren G. Block, 2009 .

Discrepant Fluency in Self-Customization

Keith Wilcox, Sangyoung Song, Sangyoung Song, 2011 .