William C. Gaidis

A test of deductive reasoning in an advertising context

William C. Gaidis, 1983 .

The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages

William C. Gaidis, Craig A. Kelley, Peter H. Reingen, 1989 .

Behavioral Learning Theory: Its Relevance to Marketing and Promotions

William C. Gaidis, M. Rothschild, 1981 .

Management of Experiential Learning Projects in Marketing Coursework

William C. Gaidis, J. Craig Andrews, 1990 .

An Experiential Approach for Integrating Ethical Analysis into Marketing Coursework

William C. Gaidis, J. C. Andrews, 1990 .

A cross-cultural comparison of the ethics of business students

William C. Gaidis, S. Lysonski, Steven Lysonski, 1991 .