B. Walther

发表

Hearing the hearing-impaired customer: applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market

Michael Kavanagh, B. Walther, J. Nicolai, 2010 .

Job-to-be-done-Logik in der Praxis

B. Walther, Alice Šáchová-Kleisli, 2015 .