Alfredo Pérez-Rueda

User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors

Carlos Flavián, Daniel Belanche, Alfredo Pérez-Rueda, 2017, Telematics Informatics.

Determinants of multi-service smartcard success for smart cities development: A study based on citizens' privacy and security perceptions

Alfredo Pérez-Rueda, Daniel Belanche-Gracia, Luis V. Casaló Ariño, 2015, Gov. Inf. Q..

Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences

Carlos Flavián, Daniel Belanche, Alfredo Pérez-Rueda, 2020, Online Inf. Rev..

Video design adaptation to youtube advertising formats

Carlos Flavián Blanco, Alfredo Pérez-Rueda, Daniel Belanche Gracia, 2017 .

Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility

Daniel Belanche, Alfredo Pérez-Rueda, D. Belanche, 2020, Sustainability.

Instagram Stories versus Facebook Wall: an advertising effectiveness analysis

Daniel Belanche, Alfredo Pérez-Rueda, D. Belanche, 2019, Spanish Journal of Marketing - ESIC.