Rajiv Vaidyanathan

Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research

Praveen Aggarwal, Rajiv Vaidyanathan, Alladi Venkatesh, 2009 .

Impact of disk corruption on open-source DBMS

Jeffrey F. Naughton, Andrea C. Arpaci-Dusseau, Remzi H. Arpaci-Dusseau, 2010, 2010 IEEE 26th International Conference on Data Engineering (ICDE 2010).

Mirror, Mirror, on the Web: a Lexical-Semantic Analysis of Brand Positioning

Praveen Aggarwal, Rajiv Vaidyanathan, 2005 .

Perceived effectiveness of recommendation agent routines: search vs. experience goods

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2005 .

Use It Or Lose It: Time-Limited Promotions And Purchase Behavior

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2015 .

Use it or lose it: purchase acceleration effects of time‐limited promotions

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2003 .

Type IV error in marketing research: The investigation of ANOVA interactions

Rajiv Vaidyanathan, Robert A. Peterson, U. N. Umesh, 1996 .

The Availability and Use of Internal Reference Prices in Evaluating Advertised Deals: A Conceptual Foundation

Rajiv Vaidyanathan, Rajiv Vaidyanathan, Darrel D. Muehling, 1999 .

Who is the fairest of them all? An attributional approach to price fairness perceptions

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2003 .

Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices

Praveen Aggarwal, Rajiv Vaidyanathan, U. N. Umesh, 2000 .

Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2005 .