Weiting Tao

How Consumers’ Pre-Crisis Associations and Attitude Certainty Impact Their Responses to Different Crises

Weiting Tao, Weiting Tao, W. Tao, 2018, Commun. Res..

Enhancing employees' knowledge sharing through diversity-oriented leadership and strategic internal communication during the COVID-19 outbreak

Ruoyu Sun, Weiting Tao, Yeunjae Lee, 2020, J. Knowl. Manag..

Intended audience and valence of electronic word-of-mouth on social media: a study of Dutch consumers

Wan-Hsiu Sunny Tsai, Weiting Tao, Gauze Pitipon Kitirattarkarn, 2020, Internet Res..

Fortune 1000 communication strategies on Facebook and Twitter

Christopher Wilson, Weiting Tao, Christopher Wilson, 2015 .

Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Yi Grace Ji, Weiting Tao, Zifei Fay Chen, 2019, Public Relations Review.