Merja Mankila

Retaining students in retail banking through price bundling: Evidence from the Swedish market

Merja Mankila, Merja Mankila, 2004, Eur. J. Oper. Res..

Attracting Students through Price Bundling. A Conjoint Study of Swedish Students' Preferences of Retail Banking Services

Merja Mankila, Merja Mankila, 2001, Informatica.

Price Bundling Theory Applied to Retail Banking

Merja Mankila, Merja Mankila, 1999 .