Robert Salle

发表

Zooming in VS zooming out on value co-creation: Consequences for BtoB research

Julie Leroy, Bernard Cova, Robert Salle, 2013 .

BIM in Europe : Innovation netowrks in the construction sectors of Sweden, France and the UK

Chris Harty, Robert Salle, Åse Linné, 2015 .

Six key points to merge project marketing into project management

Bernard Cova, Robert Salle, B. Cova, 2005 .

Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors

Bernard Cova, Robert Salle, B. Cova, 2008 .

Opening the network: Bridging the IMP tradition and other research perspectives

Robert Salle, Diego Rinallo, Francesca Golfetto, 2007 .

Shaping Projects, Building Networks

Bernard Cova, Robert Salle, B. Cova, 2011 .

From competitive tendering to strategic marketing: an inductive approach for theory-building

Bernard Cova, Robert Salle, B. Cova, 1994 .

Milieu as a pertinent unit of analysis in project marketing

Bernard Cova, Robert Salle, B. Cova, 1996 .

Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework

Bernard Cova, Robert Salle, B. Cova, 2000 .

Portfolio of supplier-customer relationships

Bernard Cova, Robert Salle, Catherine Pardo, 2001 .

Academic brands and their impact on scientific endeavour: The case of business market research and researchers

Bernard Cova, Robert Salle, David Ford, 2009 .

The industrial/consumer marketing dichotomy revisited: a case of outdated justification?

Bernard Cova, Robert Salle, B. Cova, 2007 .

Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions

Bernard Cova, Robert Salle, B. Cova, 2007 .