Vinh Trung Tran

Destination perceived quality, tourist satisfaction and word-of-mouth

Tz-Li Wang, P. T. Tran, V. Tran, 2017 .

Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam

Vien Nguyen, P. T. Tran, Vinh Trung Tran, 2020 .

Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam

N. Nguyen, P. T. Tran, Vinh Trung Tran, 2019, Tourism Review.

Modeling behavioral intention toward traveling in times of a health-related crisis

Diep Ngoc Su, T. Thai, Vinh Trung Tran, 2021, Journal of Vacation Marketing.

Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination: the moderating role of visit frequency

A. Le, P. T. Tran, P. Nguyen, 2021, Tourism Review.

Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, Vietnam

P. T. Tran, Hong T A Nguyen, Vinh Trung Tran, 2023, International Journal of Tourism Cities.

The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam

P. T. Tran, Vinh Trung Tran, H. Nguyen, 2023, Journal of Hospitality and Tourism Insights.

The pathways of increasing online celebrity brand equity and followers' hotel booking intention: a serial multiple mediation model

Vinh Trung Tran, Thanh Ba Truong, Nhi Thao Ho-Mai, 2024, Journal of Research in Interactive Marketing.