Malgorzata Latuszynska

On the effectiveness of using virtual reality games in social marketing

Mariusz Borawski, Anna Borawska, Konrad Biercewicz, 2020, KES.

Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials

Fabio Babiloni, Giovanni Vecchiato, Agata Wawrzyniak, 2014, Comput. Math. Methods Medicine.

Incorporating Neuroscience Data into Agent-Based Simulation Models of Buyer Behavior

Anna Borawska, Malgorzata Latuszynska, A. Borawska, 2020, EUROPEAN RESEARCH STUDIES JOURNAL.

TOPSIS and VIKOR methods in study of sustainable development in the EU countries

Mariusz Borawski, Mateusz Piwowarski, Kesra Nermend, 2018, KES.

Application of rough sets to identify the behavior rules of consumer for the purposes of multi-agent simulation model (Zastosowanie zbiorow przyblizonych do wykrywania regul zachowania konsumentow na potrzeby wieloagentowego modelu symulacyjnego)

Agata Wawrzyniak, Malgorzata Latuszynska, Barbara Wasikowska, 2012 .

The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns

Mariusz Borawski, Anna Borawska, Malgorzata Latuszynska, 2018, KES.

The use of neurophysiological measures in studying social advertising effectiveness

Anna Borawska, Malgorzata Latuszynska, A. Borawska, 2020, KES.

Agent-Based Modeling of Social Campaign Message Adoption: Problem of Parameter's Value Determination

Anna Borawska, Malgorzata Latuszynska, A. Borawska, 2021, KES.