Mikyeung Bae

Understanding the effect of the discrepancy between sought and obtained gratification on social networking site users' satisfaction and continuance intention

Mikyeung Bae, Mikyeung Bae, 2018, Comput. Hum. Behav..

The effects of anonymity on computer-mediated communication: The case of independent versus interdependent self-construal influence

Mikyeung Bae, Mikyeung Bae, 2016, Comput. Hum. Behav..

Overcoming skepticism toward cause-related marketing claims: the role of consumers’ attributions and a temporary state of skepticism

Mikyeung Bae, Mikyeung Bae, 2018 .

The effect of involvement on visual attention and product choice

Bridget K. Behe, Mikyeung Bae, Patricia Huddleston, 2015 .