Kristiaan Helsen

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Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

David C. Schmittlein, Kristiaan Helsen, Kristiaan Helsen, 1993 .

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Wayne S. DeSarbo, Kamel Jedidi, Kristiaan Helsen, 1993 .

A Computational Study of Replicated Clustering with an Application to Market Segmentation

Paul E. Green, Kristiaan Helsen, P. Green, 1991 .

Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study

Paul E. Green, Kristiaan Helsen, P. Green, 1989 .

Modeling lead/lag phenomena in global marketing : the case of VCRs

Jehoshua Eliashberg, Kristiaan Helsen, J. Eliashberg, 1995 .

The SAGE Handbook of International Marketing

Masaaki Kotabe, Kristiaan Helsen, M. Kotabe, 2009 .

Some characterizations of stockpiling behavior under uncertainty

David C. Schmittlein, Kristiaan Helsen, Kristiaan Helsen, 1992 .

Toward an understanding of price wars: Their nature and how they erupt

Kristiaan Helsen, Kristiaan Helsen, Oliver P. Heil, 2001 .

Conjoint Internal Validity Under Alternative Profile Presentations

Paul E. Green, Kristiaan Helsen, P. Green, 1988 .

Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers

David C. Schmittlein, Kristiaan Helsen, Kristiaan Helsen, 1994 .

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Kristiaan Helsen, Yi Zhao, Ying Zhao, 2011 .

Global Marketing Management

Masaaki Kotabe, Kristiaan Helsen, Kristiaan Helsen, 2020 .