Ian D. Parkman

发表

Navigating the ‘Valley of Death’: an Investigation of Which Marketing Competencies Lead Toward Successful Technology Commercialization

Peter S. Whalen, Samuel S. Holloway, Ian D. Parkman, 2015 .

Design Culture as a Strategic Orientation in New Product Development: A Cross Cultural Study

Ian D. Parkman, Gursel Ilipinar, Gürsel Ilipinar, 2011 .

ACTIVE LEARNING IN ENTREPRENEURSHIP: APPLYING THE JIGSAW METHOD TO ENTREPRENEURSHIP INSTRUCTION

Samuel S. Holloway, Ian D. Parkman, Suzanne G. Tilleman, 2008 .

The Diamond Model of Authentic Green Marketing: Evidence from the Sustainable Architecture Industry

Ian D. Parkman, Ian Parkman, Alana Krause, 2018 .

The tyranny of the served market: The negative relationship between market orientation and performance among design-driven organizations

Samuel S. Holloway, Ian D. Parkman, Ian Parkman, 2020 .

Discovering a Rosetta Stone for Firm-Side Authenticity: An Empirical Investigation

Samuel S. Holloway, Ian D. Parkman, Ian Parkman, 2015 .

Creative Industries: Aligning Entrepreneurial Orientation and Innovation Capacity

Samuel S. Holloway, Ian D. Parkman, Helder J. Sebastiao, 2012 .

Two essays examining design briefs as knowledge -based assets: Content and cross -functional collaboration

Ian D. Parkman, Ian Parkman, Ian Parkman, 2010 .

Using type font characteristics to communicate brand personality of new brands

Ian D. Parkman, Bianca Grohmann, Bianca Grohmann, 2013 .

Co‐Designing Strategic Rituals in Craft Beer: Churches, Denominations, Sects, and Mystics

Ian D. Parkman, Samuel Holloway, David Turnbloom, 2024, Design Management Review.

Using type font characteristics to communicate brand personality of new brands

Ian D. Parkman, Bianca Grohmann, Joan L. Giese, 2012, Journal of Brand Management.