N. Kumar
发表
J. Steenkamp,
Nirmalya Kumar,
L. Scheer,
1995
.
Nirmalya Kumar,
Jan-Benedict E. M. Steenkamp,
Lisa K. Scheer,
1998
.
J. Steenkamp,
Nirmalya Kumar,
L. Scheer,
2003
.
Barton A. Weitz,
Nirmalya Kumar,
Harish Sujan,
1994
.
J. Steenkamp,
I. Geyskens,
Nirmalya Kumar,
1998
.
L. Stern,
James C. Anderson,
Nirmalya Kumar,
1993
.
Nirmalya Kumar,
Nirmalya Kumar,
N. Kumar,
2010
.
N. Kumar,
2009
.
J. Steenkamp,
I. Geyskens,
Nirmalya Kumar,
1999
.
P. Kotler,
Nirmalya Kumar,
L. Scheer,
2000
.
Nirmalya Kumar,
Caterina Corni,
N. Kumar,
2019
.
Nirmalya Kumar,
N. Kumar,
1996
.
L. Stern,
James C. Anderson,
Nirmalya Kumar,
2019
.
Nirmalya Kumar,
N. Kumar,
2003,
Harvard business review.
J. Steenkamp,
Nirmalya Kumar,
N. Kumar,
2013
.
J. Steenkamp,
I. Geyskens,
Nirmalya Kumar,
2006
.
Nirmalya Kumar,
Nirmalya Kumar,
N. Kumar,
2004
.
N. Kumar,
1997
.
Jonathan D. Hibbard,
L. Stern,
Nirmalya Kumar,
2001
.
J. Steenkamp,
Nirmalya Kumar,
L. Scheer,
1995
.
L. Stern,
Ravi S. Achrol,
Nirmalya Kumar,
1992
.
Nirmalya Kumar,
N. Kumar,
2005
.
Nirmalya Kumar,
Nirmalya Kumar,
N. Kumar,
2006,
Harvard business review.
Nirmalya Kumar,
L. Scheer,
Philip Kotler,
2020
.
J. Steenkamp,
Nirmalya Kumar,
N. Kumar,
2013
.
Jonathan D. Hibbard,
L. Stern,
Nirmalya Kumar,
1994
.
Nirmalya Kumar,
James A. Narus,
James C. Anderson,
2007
.
J. Steenkamp,
Nirmalya Kumar,
N. Kumar,
2013
.
Nirmalya Kumar,
D. Corsten,
N. Kumar,
2005
.
Nirmalya Kumar,
N. Kumar,
2005
.
M. Pillutla,
Nirmalya Kumar,
N. Kumar,
2021
.
James C. Anderson,
J. Narus,
Nirmalya Kumar,
2008
.