N. Kumar

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J. Steenkamp, Nirmalya Kumar, L. Scheer, 1995 .

Barton A. Weitz, Nirmalya Kumar, Harish Sujan, 1994 .

L. Stern, James C. Anderson, Nirmalya Kumar, 1993 .

Nirmalya Kumar, Nirmalya Kumar, N. Kumar, 2010 .

N. Kumar, 2009 .

J. Steenkamp, I. Geyskens, Nirmalya Kumar, 1999 .

P. Kotler, Nirmalya Kumar, L. Scheer, 2000 .

Nirmalya Kumar, Caterina Corni, N. Kumar, 2019 .

Nirmalya Kumar, N. Kumar, 2003, Harvard business review.

J. Steenkamp, Nirmalya Kumar, N. Kumar, 2013 .

J. Steenkamp, I. Geyskens, Nirmalya Kumar, 2006 .

Jonathan D. Hibbard, L. Stern, Nirmalya Kumar, 2001 .

J. Steenkamp, Nirmalya Kumar, L. Scheer, 1995 .

L. Stern, Ravi S. Achrol, Nirmalya Kumar, 1992 .

Nirmalya Kumar, N. Kumar, 2005 .

Nirmalya Kumar, Nirmalya Kumar, N. Kumar, 2006, Harvard business review.

J. Steenkamp, Nirmalya Kumar, N. Kumar, 2013 .

Nirmalya Kumar, James A. Narus, James C. Anderson, 2007 .

J. Steenkamp, Nirmalya Kumar, N. Kumar, 2013 .

M. Pillutla, Nirmalya Kumar, N. Kumar, 2021 .

James C. Anderson, J. Narus, Nirmalya Kumar, 2008 .