Edward F. McQuarrie

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Public Opinion Toward Computers as a Function of Exposure

Edward F. McQuarrie, Kichiro Iwamoto, Edward F. Mcquarrie, 1990 .

The computer imperative among owners of home computers: explanation by social factors

Edward F. McQuarrie, 1986 .

Threats to the scientific status of experimental consumer psychology

Edward F. McQuarrie, Edward F. Mcquarrie, 2014 .

Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses

Edward F. McQuarrie, David Glen Mick, D. Mick, 1999 .

Have Laboratory Experiments Become Detached from Advertiser Goals? A Meta-Analysis

Edward F. McQuarrie, Edward F. Mcquarrie, 1998 .

Go Figure! New Directions in Advertising Rhetoric

Edward F. McQuarrie, Barbara J. Phillips, Edward F. Mcquarrie, 2007 .

Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising

Edward F. McQuarrie, David Glen Mick, D. Mick, 2003 .

The Factorial and Predictive Validities of a Revised Measure of Zaichkowsky's Personal Involvement Inventory

J. Michael Munson, Edward F. McQuarrie, Edward F. Mcquarrie, 1987 .

Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising

Edward F. McQuarrie, Barbara J. Phillips, Edward F. Mcquarrie, 2004 .

Dreaming out loud on Pinterest

Edward F. McQuarrie, Barbara J. Phillips, Edward F. Mcquarrie, 2014 .

Contextual Influences on Ethnic Identity among Hawaiian Students in the Mainland United States

Edward F. McQuarrie, Edward F. Mcquarrie, M. Ichiyama, 1996 .

The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999

Edward F. McQuarrie, Barbara J. Phillips, Edward F. Mcquarrie, 2002 .

The Handbook for Focus Group Research@@@Successful Focus Groups: Advancing the State of the Art

Edward F. McQuarrie, David L. Morgan, D. Morgan, 1994 .

Using values to measure attitudes toward discontinuous innovation

Edward F. McQuarrie, Edward F. Mcquarrie, D. Langmeyer, 1985 .

The customer visit : an emerging practice in business-to-business marketing

Edward F. McQuarrie, H McIntyre Shelby, H. Shelby, 1992 .

The evolution of new technology ventures over 20 years: Patterns of failure, merger, and survival

Albert V. Bruno, Edward F. McQuarrie, Carol G. Torgrimson, 1992 .

The Megaphone Effect: Taste and Audience in Fashion Blogging

Edward F. McQuarrie, Barbara J. Phillips, Edward F. Mcquarrie, 2013 .

Focus Groups: Theory and Practice

Edward F. McQuarrie, David Stewart, Prem Shamdasani, 1991 .

Customer visits : building a better market focus

Edward F. McQuarrie, Edward F. Mcquarrie, 1994 .

Personification in Advertising

Edward F. McQuarrie, Barbara J. Phillips, Edward F. Mcquarrie, 2011 .

Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal

Edward F. McQuarrie, Edward F. Mcquarrie, T. Barr, 1998 .

How Visual Brand Identity Shapes Consumer Response

Edward F. McQuarrie, Barbara J. Phillips, Edward F. Mcquarrie, 2014 .

Figures of Rhetoric in Advertising Language

Edward F. McQuarrie, D. Mick, Edward F. Mcquarrie, 1996 .

A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising

Edward F. McQuarrie, Edward F. Mcquarrie, David Glen Mick, 2009 .

Verbal Rhetoric versus Message Repetition Under Heavy Processing Load and Incidental Exposure to Advertising

Edward F. McQuarrie, D. Mick, Edward F. Mcquarrie, 2006 .

Book Reviews

Edward F. McQuarrie, Edward F. Mcquarrie, 1989 .

On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric

Edward F. McQuarrie, D. Mick, Edward F. Mcquarrie, 1992 .

Pictorial and multimodal metaphor in commercials

Edward F. McQuarrie, Barbara J. Phillips, Charles Forceville, 2008 .

How Enduring and Situational Involvement Combine to Create Involvement Responses

Edward F. McQuarrie, Peter H. Bloch, Marsha L. Richins, 1992 .

Developing Scales to Measure Consumer Dispositions: A New Approach Based on Predictive Validity

Edward F. McQuarrie, Edward F. Mcquarrie, 2013 .

A Revised Product Involvement Inventory: Improved Usability and Validity

Edward F. McQuarrie, Edward F. Mcquarrie, J. Munson, 1992 .

Focus Groups and the Development of New Products by Technologically Driven Companies: Some Guidelines

Edward F. McQuarrie, S. McIntyre, Edward F. Mcquarrie, 1986 .

It's not Your Magazine AD: Magnitude and Direction of Recent Changes in Advertising Style

Edward F. McQuarrie, Barbara J. Phillips, 2008 .

The Zaichkowsky Personal Involvement Inventory: Modification and Extension

Edward F. McQuarrie, Edward F. Mcquarrie, J. Munson, 1987 .

INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words

Edward F. McQuarrie, Barbara J. Phillips, Edward F. Mcquarrie, 2005 .

INDIRECT PERSUASION IN ADVERTISING

Edward F. McQuarrie, Barbara J. Phillips, Edward F. Mcquarrie, 2005 .

Planned and actual spending among owners of home computers

Edward F. McQuarrie, Edward F. Mcquarrie, D. Langmeyer, 1987 .

Lost and found: Individual differences in propensity to process visual elements of persuasion

Eric D. DeRosia, Edward F. McQuarrie, Edward F. Mcquarrie, 2019, Psychology & Marketing.

Alcohol Storylines in Television Episodes: The Preventive Effect of Countering Epilogues

Edward F. McQuarrie, Edward F. Mcquarrie, J. Grube, 2017, Journal of health communication.

Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing

Edward F. McQuarrie, Edward F. Mcquarrie, 2004 .

The US Bond Market Before 1926: Investor Total Return from 1793, Comparing Federal, Municipal, and Corporate Bonds Part I: 1793 to 1857

Edward F. McQuarrie, Edward F. Mcquarrie, 2021 .

The US Bond Market before 1926: Investor Total Return from 1793, Comparing Federal, Municipal and Corporate Bonds Part II: 1857 to 1926

Edward F. McQuarrie, Edward F. Mcquarrie, 2019, SSRN Electronic Journal.