Don E. Schultz

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A Comparative Study of Radio Audience Measurement Methodology

Martin Paul Block, Don E. Schultz, Martin Paul Block, 1978 .

From STP to PAR: Moving communication planning from the past to the future

Don E. Schultz, 2017 .

Beyond Demographics: Enhancing Media Planning with Emotional Variables

Martin Paul Block, Don E. Schultz, D. Schultz, 2018 .

IMC More than Just an Acronym

Don E. Schultz, Philip J. Kitchen, 2014 .

Maintenance person or architect?

Gayle Kerr, Don E. Schultz, 2010 .

A Response to ‘Theoretical Concept or Management Fashion’

Don E. Schultz, Philip J. Kitchen, 2000, Journal of Advertising Research.

Essentials of advertising strategy

Don E. Schultz, Stanley I. Tannenbaum, 1981 .

Integrated Marketing Communication Research

Ilchul Kim, Don E. Schultz, Kyoungsoo Kang, 2014 .

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing

John A. Schibrowsky, James W. Peltier, Don E. Schultz, 2003 .

The Rise of an Emerging Brand in the Mobile Landscape: A Case Study of Samsung Galaxy

T. C. Melewar, Bang Nguyen, Don E. Schultz, 2017 .

What is your campaign missing?: In a rush to be relevant, Marketing favors one-Off moments rather than longitudinal experiences. Here's how to reverse the trend.

Don E. Schultz, 2015 .

Filling in The Gaps or Plugging The Holes?: Why the Academic Advertising Research Model Needs Maintenance

Gayle Kerr, Don E. Schultz, 2008 .

The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace

Charles Patti, Philip J. Kitchen, Don E. Schultz, 2013 .

From the editor. Maybe the difficulty in the definition is the difference

Don E. Schultz, 1991 .

The elaboration likelihood model in the new millennium : an exploration study

Gayle Kerr, Don E. Schultz, Bill Proud, 2010 .

The inevitability of integrated communications

Don E. Schultz, D. Schultz, 1996 .

In Search of a Theory of Integrated Marketing Communication

Gayle Kerr, Charles Patti, Ilchul Kim, 2007 .

IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Don E. Schultz, Heidi F. Schultz, D. Schultz, 2003 .

Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract

Martin Paul Block, Don E. Schultz, 2018 .

From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition

Edward C. Malthouse, Don E. Schultz, D. Schultz, 2012 .

How U.S. consumers view in-store promotions

Martin Paul Block, Don E. Schultz, D. Schultz, 2011 .

Media synergy comes of age — Part 2

Martin Paul Block, Don E. Schultz, Kalyan Raman, 2009 .

Communicating Globally: An Integrated Marketing Approach

Don E. Schultz, Philip J. Kitchen, D. Schultz, 2000 .

Brand preference being challenged

Martin Paul Block, Don E. Schultz, D. Schultz, 2014 .

Implementing the ‘connect the dots’ approach to marketing communication

Don E. Schultz, Bill Cole, Scott Bailey, 2004 .

Media synergy comes of age — Part I

Martin Paul Block, Don E. Schultz, Kalyan Raman, 2009 .

Consumers’ perceptions of direct marketing techniques

Don E. Schultz, Tamara S. Brezen, Martin P. Block, 1987 .

The Future of Advertising or Whatever We're Going to Call It

Don E. Schultz, D. Schultz, 2016 .

Building Customer-brand Relationships

Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, 2009 .

Strategic Brand Communication Campaigns

Don E. Schultz, Beth E. Barnes, D. Schultz, 1999 .

From the editor

Don E. Schultz, 1994 .

Twenty years of IMC

Don E. Schultz, D. Schultz, Jerry G. Kliatchko, 2014 .

Integrated marketing communications in U.S. advertising agencies: an exploratory study

Don E. Schultz, Philip J. Kitchen, 1997 .

A Multi-Country Comparison of the Drive for IMC

Don E. Schultz, Philip J. Kitchen, 1999 .

The evolution of IMC: IMC in a customer-driven marketplace

Charles Patti, Don E. Schultz, D. Schultz, 2009 .

Marketing Management: Analysis, Planning and Control, 4th Edition, Philip Kotler. Prentice-Hall, Inc., Englewood Cliffs, N.J. (1980), 722 pp

Don E. Schultz, D. Schultz, 1980 .

Will agencies ever “get” (or understand) IMC?

Ilchul Kim, Don E. Schultz, Philip J. Kitchen, 2004 .

Does Traditional Advertising Theory Apply to the Digital World?

Gayle Kerr, Francis J Mulhern, Don E. Schultz, 2015, Journal of Advertising Research.

An exploratory study of a technique to identify consumers’ perceived differences in catalogs

Don E. Schultz, Paul Wang, 1988 .

Raising the corporate umbrella : corporate communication in the 21st century

Don E. Schultz, Philip J. Kitchen, 2001 .

Reimagining branding for the new B2B digital marketplace

Debra Zahay, Don E. Schultz, Archana Kumar, 2015 .

Papers: Building an internal marketing management calculus

Don E. Schultz, 2004 .

Integrated marketing communications

Don E. Schultz, D. Schultz, 1993 .

Media synergy: The next frontier in a multimedia marketplace

Don E. Schultz, 2006 .

Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

Debra Zahay, John A. Schibrowsky, James W. Peltier, 2006, Journal of Advertising Research.

Social media and consumer engagement: a review and research agenda

James W. Peltier, Don E. Schultz, Victor A. Barger, 2016 .

The elaboration likelihood model: review, critique and research agenda

Gayle Kerr, Don E. Schultz, Philip J. Kitchen, 2014 .

IMC: New horizon/false dawn for a marketplace in turmoil?

Don E. Schultz, Philip J. Kitchen, D. Schultz, 2009 .

Consumer-driven media planning and buying

Don E. Schultz, D. Schultz, M. Block, 2018 .

Determining how brand communication works in the short and long terms

Don E. Schultz, D. Schultz, 1998 .

IMC - A UK Ad' Agency Perspective

Don E. Schultz, Philip J. Kitchen, 1998 .

Building an internal marketing management calculus

Don E. Schultz, D. Schultz, 2004 .

Raising the Corporate Umbrella

Don E. Schultz, Philip J. Kitchen, 2001 .

Consumer Retailer Preference and Facebook: Friends or Foes?

Martin Paul Block, Lauren I. Labrecque, Don E. Schultz, 2012 .

Simultaneous Media Experience and Synesthesia

Don E. Schultz, Joseph J. Pilotta, D. Schultz, 2005, Journal of Advertising Research.