Kelty Logan

NBC or Hulu.com? Streaming Video versus Traditional TV A Study of Streaming Video in Its Infancy

Kelty Logan, Kelty Logan, 2011 .

Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands

Laura Frances Bright, Kelty Logan, L. Bright, 2018, Internet Res..

Attitudes towards in-app advertising: a uses and gratifications perspective

Kelty Logan, Kelty Logan, 2017, Int. J. Mob. Commun..

Why Isn't Everyone Doing It? A Comparison of Antecedents to Following Brands on Twitter and Facebook

Kelty Logan, Kelty Logan, 2014 .

And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?

Kelty Logan, Kelty Logan, 2013 .

Social Media and News Gathering: Tapping into the Millennial Mindset

Kelty Logan, Harsha Gangadharbatla, L. Bright, 2014 .

Attitudes towards in-app advertising: a uses and gratifications perspective

Kelty Logan, Kelty Logan, 2016 .