Tom Watson

发表

The history of public relations in Greece from 1950 to 1980: Professionalization of the "art"

Anastasios Theofilou, Tom Watson, 2014 .

THE PROCEEDINGS OF THE INTERNATIONAL HISTORY OF PUBLIC RELATIONS CONFERENCE 2011

T. Watson, Tom Watson, 2012 .

Ethical stakeholder engagement: exploring the relationship between corporations and NGOs in Thailand, Romania, and the UK

G. Grigore, Anastasios Theofilou, Parichart Sthapitanonda, 2015 .

Sceptical Employees as CSR Ambassadors in Times of Financial Uncertainty

T. Watson, Anastasios Theofilou, Tom Watson, 2014 .

Measuring the Ediﬁce: Public Relations Measurement and Evaluation Practices Over the Course of 40 Years

F. Likely, T. Watson, Tom Watson, 2013 .

The Senior Communicator of the Future – Competencies and Training Needs

T. Watson, C. Sreedharan, Tom Watson, 2010 .

ROI or evidence-based PR: The language of public relations evaluation

Tom Watson, 2005 .

Advertising value equivalence—PR's orphan metric

Tom Watson, 2013 .

“Public Relations Research is Not as New as Some Think”: An Historical Perspective on the Evolution of Public Relations Measurement and Evaluation Practice

Tom Watson, 2012 .

Advertising value equivalence – PR’s illegitimate offspring.

T. Watson, Tom Watson, 2012 .

The evolution of public relations measurement and evaluation

Tom Watson, 2012 .

The evolution of evaluation – the accelerating march towards the measurement of public relations effectiveness

Tom Watson, 2011 .

Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda

A. Gregory, Tom Watson, 2008 .

Using evaluation techniques and performance claims to demonstrate public relations impact : an Australian perspective

Amisha M. Mehta, Robina J. Xavier, Kim A. Johnston, 2005 .

Reputation Management: Corporate Image and Communication

P. Kitchen, Tom Watson, 2010 .

Evaluating Public Relations

P. Noble, Tom Watson, 2012 .

An initial investigation on the use of Return on Investment in public relations practice

Tom Watson, 2011 .

A critical assessment of concepts used by practitioners from the perspectives of communication and management sciences

Tom Watson, 2011 .

Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation

T. Watson, P. Noble, Tom Watson, 2005 .

PUBLIC RELATIONS EVALUATION - SURVEY OF AUSTRALIAN PRACTITIONERS

Peter Denyer-Simmons, Tom Watson, 2004 .

Integrating Planning and Evaluation: Evaluating the Public Relations Practice and Public Relations Programs

Tom Watson, 2001 .

Communicating 'dual citizenship' - how do charities manage their reputation for 'good works' while undertaking commercial activities

A. White, Tom Watson, 2009 .

Perspectives on Public Relations Historiography and Historical Theorization

Tom Watson, 2015 .

Barriers to investing in cycling: Stakeholder views from England

Rachel Aldred, James Woodcock, Robin Lovelace, 2017, Transportation research. Part A, Policy and practice.

Carbons Into Bytes: Patented Chemical Compound Protection in the Virtual World

Tom Watson, Tom Watson, 2014 .

Western European Perspectives on the Development of Public Relations: Other Voices

Tom Watson, 2015 .

What in the World is Public Relations

Tom Watson, 2015 .

Let's get dangerous - A review of current scholarship in public relation history

Tom Watson, 2014 .

Votes for All: Compulsory Participation in Elections

Tom Watson, M. Tami, 2000 .

Colleague supervision – ‘ignored and undervalued’? The views of students and supervisors in a new university

Tom Watson, 2012 .

Research priorities for public relations: The Asia Pacific insights from an international Delphi study

Tom Watson, 2007 .

IPRA’s Code of Athens – the first international code of public relations ethics

Tom Watson, 2013 .

Time Marches On, and So Does the History of Public Relations

Tom Watson, 2015 .

A reappraisal of Delphi 2.0 for public relations research

Robert I. Wakefield, T. Watson, Tom Watson, 2014 .

The Delphi: An Underutilized Method of Scholarly and Practical Research for a Public Relations Field in Transition

Robert I. Wakefield, Tom Watson, 2013 .

The development of public relations in dictatorships — Southern and Eastern European perspectives from 1945 to 1990

T. Watson, Natalia Rodríguez-Salcedo, Tom Watson, 2017 .

Reputation and ethical behaviour in a crisis: predicting survival

Tom Watson, 2007 .

A Behavioral Approach To Derive The Cost Of Equity Capital For Small Closely Held Firms

T. Watson, D. Boudreaux, James J. Hopper, 2011 .

Creating the cult of a saint: Communication strategies in 10th century England

Tom Watson, 2008 .

How PR faced the challenge of the “information superhighway”

Tom Watson, 2013 .

ROYAL HISTORICAL SOCIETY OF QUEENSLAND JOURNAL

Tom Watson, 1992 .