J. Lee

发表

Understanding purchasing intentions in secondary sports ticket websites

Jin Kyun Lee, Y. Suh, Taesoo Ahn, 2014 .

Article Title: Sport Fans and their Teams' Redesigned Logos: An Examination of the Moderating Effect of Team Identification on Attitude and Purchase Intention of Team-logoed

Jin Kyun Lee, Taesoo Ahn, P. Pedersen, 2012 .

Sport Fans and Their Teams' Redesigned Logos: An Examination of the Moderating Effect of Team Identification on Attitude and Purchase Intention of Team-Logoed Merchandise

Jin Kyun Lee, Y. Suh, Taesoo Ahn, 2012 .

Advertising in Social Network Games

Sara Steffes Hansen, Jin Kyun Lee, J. Lee, 2013 .

The effects of cross-border strategic brand alliance on consumer product evaluation

Jin Kyun Lee, J. Lee, 2010 .

The effects of country-of-origin fit on cross-border brand alliances

Byung-Kwan Lee, Wei-Na Lee, Jin Kyun Lee, 2018, Asia Pacific Journal of Marketing and Logistics.

The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook

Shu-Yueh Lee, J. Lee, S. S. Hansen, 2018, Current Psychology.

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility

J. Lee, 2021, Cogent Business & Management.

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

Wei-Na Lee, Byung-Kwan Lee, Jin Kyun Lee, 2013 .

Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance

Steven M. Edwards, Jin Kyun Lee, C. Ferle, 2009 .

Interplay of content type and product type in the consumer response to native advertising on social media

Jin Kyun Lee, Mikyoung Kim, Ki-Young Lee, 2019, Asian Journal of Communication.

The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility

Jin Kyun Lee, Mikyoung Kim, Ki-Young Lee, 2019, Journal of Promotion Management.

Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

Wei-Na Lee, Wei-Na Lee, Jin Kyun Lee, 2009 .

Consumer-Generated Ads on YouTube: Impacts of Source Credibility and Need for Cognition on Attitudes, Interactive Behaviors, and eWOM

Shu-Yueh Lee, Sara Steffes Hansen, Jin Kyun Lee, 2013 .

The roles of individual differences in time perspective, promotion focus, and innovativeness: Testing technology acceptance model

Jin Kyun Lee, J. Lee, 2022, Current Psychology.

The effects of social comparison orientation on psychological well-being in social networking sites: Serial mediation of perceived social support and self-esteem

Jin Kyun Lee, J. Lee, 2020, Current Psychology.

Is mobile health all peer pressure? The influence of mass media exposure on the motivation to use mobile health apps

Douglas M. McLeod, Jonathan D'Angelo, Kwansik Mun, 2017 .

The Effects of Sports Star Influencer Advertising Value and Consumer Team Identification on Brand Equity

Namhyun Um, J. Lee, 2021 .

What Drives Consumers to Pass Along Marketer-Generated eWOM in Social Network Games? Social and Game Factors in Play

Jin Kyun Lee, Sara Steffes Hansen, J. Lee, 2013, J. Theor. Appl. Electron. Commer. Res..

What makes us click "like" on Facebook? Examining psychological, technological, and motivational factors on virtual endorsement

Shu-Yueh Lee, Sara Steffes Hansen, Jin Kyun Lee, 2016, Comput. Commun..

Exploring the impact of country-of-origin fit and team identification in sports brand evaluation

Taesoo Ahn, Ki-Young Lee, J. Lee, 2016 .

The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook

Shu-Yueh Lee, J. Lee, S. S. Hansen, 2018, Current Psychology.

The Strategic Use of Message Framing to Promote a Climate Change Mitigation Campaign: the Moderating Role of Issue Involvement

Y. Lim, 이기영, J. Lee, 2015 .