Erica van Herpen

Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

Hans C.M. van Trijp, Nigel D. Steenis, Erica van Herpen, 2017 .

Product Quality, Popularity, and Choice Scale

Marcel Zeelenberg, Rik Pieters, Erica van Herpen, 2012 .

Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical store

Tian Yu, Erica van Herpen, Eva van den Broek, 2016, Appetite.

Front-of-pack nutrition labels. Their effect on attention and choices when consumers have varying goals and time constraints

Erica van Herpen, E. V. Herpen, H. V. Trijp, 2011, Appetite.

The relationship between in-store marketing and observed sales for organic versus fair trade products

Erica van Herpen, Erjen van Nierop, E. V. Herpen, 2011, Marketing Letters.