V. Kumar

发表

Customer Relationship Management: A Databased Approach

Werner Reinartz, V. Kumar, W. Reinartz, 2005 .

Customer Analytics Part II

Werner Reinartz, V. Kumar, 2012 .

Relating entertainment features in screenplays to movie performance: an empirical investigation

V. Kumar, Brianna JeeWon Paulich, V. Kumar, 2021, Journal of the Academy of Marketing Science.

It takes two to tango: Statistical modeling and machine learning

V. Kumar, Mani Vannan, M. Vannan, 2021 .

Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

V. Kumar, Brianna JeeWon Paulich, 2021, Journal of the Academy of Marketing Science.

Influence of new-age technologies on marketing: A research agenda

Divya Ramachandran, V. Kumar, V. Kumar, 2020 .

Attribute order and product familiarity effects in decision tasks using conjoint analysis

V. Kumar, Gary J. Gaeth, G. Gaeth, 1991 .

Marketing Research Ed. 9

David A. Aaker, George S. Day, V. Kumar, 2006 .

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

J. Andrew Petersen, V. Kumar, V. Kumar, 2015 .

Driving Profitability by Encouraging Customer Referrals: Who, When, and How

J. Andrew Petersen, V. Kumar, Robert P. Leone, 2010 .

New-age technologies-driven social innovation: What, how, where, and why?

V. Kumar, Esraa Karam, V. Kumar, 2020, Industrial Marketing Management.

Profitable Customer Management: Measuring and Maximizing Customer Lifetime Value

V. Kumar, V. Kumar, B. Rajan, 2009 .

Measuring and maximizing customer equity: a critical analysis

V. Kumar, V. Kumar, M. George, 2007 .

Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation

Ashish Sood, V. Kumar, V. Kumar, 2017 .

Cross-National Diffusion Research: What Do We Know and How Certain Are We? - Rarely Published but Quite Contrary

Jaishankar Ganesh, V. Kumar, V. Kumar, 1998 .

Will the frog change into a prince? Predicting future customer profitability

Roland T. Rust, Rajkumar Venkatesan, V. Kumar, 2011 .

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Rajkumar Venkatesan, V. Kumar, Trichy V. Krishnan, 2004 .

Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Reanalysis

V. Kumar, Siva K. Balasubramanian, 1997 .

Learning effect in multinational diffusion of consumer durables: An exploratory investigation

Jaishankar Ganesh, V. Kumar, V. Kumar, 1997 .

Defining, Measuring, and Managing Business Reference Value

J. Andrew Petersen, V. Kumar, Robert P. Leone, 2013 .

National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

V. Kumar, V. Kumar, Anita Pansari, 2016 .

Creating Enduring Customer Value

Werner Reinartz, V. Kumar, W. Reinartz, 2016 .

Introduction to Marketing Research: Using the SAS System Version 6@@@A Step-by-Step Approach to Using the SAS System for Univariate and Multivariate Statistics

Larry Hatcher, V. Kumar, V. Kumar, 1996 .

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

V. Kumar, Denish Shah, V. Kumar, 2009 .

Managing Customer Profits: The Power of Habits

V. Kumar, Kihyun Hannah Kim, Denish Shah, 2014 .

Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer

V. Kumar, Yashoda Bhagwat, V. Kumar, 2015 .

Social coupons as a marketing strategy: a multifaceted perspective

V. Kumar, V. Kumar, B. Rajan, 2012 .

Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment

V. Kumar, V. Kumar, J. Petersen, 2015 .

Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry

V. Kumar, Alok R. Saboo, Amalesh Sharma, 2018, Journal of Marketing.

Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework

V. Kumar, Sarang Sunder, Balasubramani Ramaseshan, 2011 .

Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context

V. Kumar, Anita Luo, V. Kumar, 2014 .

Dynamically Managing a Profitable Email Marketing Program

V. Kumar, Koray Cosguner, V. Kumar, 2017 .

Impact of a Late Entrant on the Diffusion of a New Product/Service

Frank M. Bass, V. Kumar, Trichy V. Krishnan, 2000 .

Capturing the cross-national learning effect: An analysis of an industrial technology diffusion

Jaishankar Ganesh, V. Kumar, V. Kumar, 1996 .

Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability

J. Andrew Petersen, Yolanda Polo, V. Kumar, 2018 .

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry

V. Kumar, V. Kumar, S. Jayachandran, 2009 .