V. Kumar

发表

Werner Reinartz, V. Kumar, W. Reinartz, 2005 .

Werner Reinartz, V. Kumar, 2012 .

V. Kumar, Brianna JeeWon Paulich, V. Kumar, 2021, Journal of the Academy of Marketing Science.

V. Kumar, Brianna JeeWon Paulich, 2021, Journal of the Academy of Marketing Science.

Divya Ramachandran, V. Kumar, V. Kumar, 2020 .

David A. Aaker, George S. Day, V. Kumar, 2006 .

J. Andrew Petersen, V. Kumar, Robert P. Leone, 2010 .

V. Kumar, Esraa Karam, V. Kumar, 2020, Industrial Marketing Management.

Roland T. Rust, Rajkumar Venkatesan, V. Kumar, 2011 .

J. Andrew Petersen, V. Kumar, Robert P. Leone, 2013 .

Werner Reinartz, V. Kumar, W. Reinartz, 2016 .

V. Kumar, Kihyun Hannah Kim, Denish Shah, 2014 .

V. Kumar, Koray Cosguner, V. Kumar, 2017 .

Frank M. Bass, V. Kumar, Trichy V. Krishnan, 2000 .