Saeed Zal

What drives retailer loyalty? A meta-analysis of the role of cognitive, affective, and social factors across five decades

Y. Liu-Thompkins, Leila Khoshghadam, Arjang’s Atar Shoushtari, 2022, Journal of Retailing.

Does polarizing personality matter in influencer marketing? Evidence from Instagram

M. Gopinath, Saeed Zal, Mohammadali Koorank Beheshti, 2023, Journal of Business Research.