Isha Jajodia

Mobile health (mHealth) application loyalty in young consumers

Kokil Jain, Manjari Soni, Isha Jajodia, 2021 .

Gamifying the gig: transitioning the dark side to bright side of online engagement

Zuopeng Justin Zhang, Meena Chavan, Abhishek Behl, 2021, Australasian Journal of Information Systems.

Brand bravery: conceptualization, scale development and validation

Piyush Sharma, Kokil Jain, Isha Jajodia, 2020, Journal of Product & Brand Management.

Empirical Investigation of Participation on Crowdsourcing Platforms: A Gamified Approach

Meena Chavan, Abhishek Behl, Kokil Jain, 2021, J. Glob. Inf. Manag..