Jörg Finsterwalder

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Findings from The Marketing Theatre Approach in an MBA Programme

Jörg Finsterwalder, Billy O'Steen, J. Finsterwalder, 2009 .

Productivity in Customer Groups during a Service Experience

Jörg Finsterwalder, Volker G. Kuppelwieser, V. Kuppelwieser, 2011 .

Service co-creation to recover from a major disaster

Sven Tuzovic, Jörg Finsterwalder, Volker G. Kuppelwieser, 2012 .

Marketing Theatre Education: Using Improvisation for Teaching and Learning

Jörg Finsterwalder, Billy O'Steen, J. Finsterwalder, 2008 .

Service-learning through multiple client-sponsored projects in an MBA marketing course

Sven Tuzovic, Jörg Finsterwalder, Billy O'Steen, 2010 .

Quality in group service encounters: A theoretical exploration of the concept of a simultaneous multi‐customer co‐creation process

Sven Tuzovic, Jörg Finsterwalder, S. Tuzovic, 2010 .

Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter

Jörg Finsterwalder, Volker G. Kuppelwieser, V. Kuppelwieser, 2011 .

From 'free' to fee: Acceptability of airline ancillary fees and the effects on customer behavior

Sven Tuzovic, Jörg Finsterwalder, Volker G. Kuppelwieser, 2014 .

Developing a film-based service experience blueprinting technique

Jörg Finsterwalder, Rebecca A. Laycock, J. Finsterwalder, 2017 .

Segmenting outbound tourists based on their activities: toward experiential consumption spheres in tourism services?

Jörg Finsterwalder, C. Laesser, J. Finsterwalder, 2013 .