Freya De Keyzer

The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites

Patrick De Pelsmacker, Freya De Keyzer, Nathalie Dens, 2019, Int. J. Electron. Commer..

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

Patrick De Pelsmacker, Freya De Keyzer, Nathalie Dens, 2017, Online Inf. Rev..

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

Patrick De Pelsmacker, Freya De Keyzer, Nathalie Dens, 2020, Online Inf. Rev..

Let's get personal: Which elements elicit perceived personalization in social media advertising?

Freya De Keyzer, Patrick De Pelsmacker, Freya De Keyzer, 2022, Electron. Commer. Res. Appl..

Personalized and cued advertising aimed at children

Freya De Keyzer, Ingrid Moons, Kristien Daems, 2019, Young Consumers.