Nimish Gandhi

发表

Product categorization and consumers'prior knowledge : implications for comparative advertising

Nimish Gandhi, Nimish Gandhi, 1990 .

Expert systems in marketing: Guidelines for development

John T. Mentzer, Nimish Gandhi, J. Mentzer, 1992 .

Expert systems in industrial marketing

John T. Mentzer, Nimish Gandhi, J. Mentzer, 1993 .

Service Advertising: a Framework to its Effectiveness

Nimish Gandhi, D. J. Hill, Donna J. Hill, 1992 .